Our Company


We are a faith based company built upon ethical and moral values. Our Founder, Ameka, knew what it was like to be frustrated with dealing with Type 4 dry, brittle, and dehydrated hair. On top of that, she felt that some natural hair types were more glamorized than others. She started creating her very own moisturizing products that worked wonders for her hair and began sharing them with others. Type 4 naturals are a community of people with tightly coiled and kinky hair who often times spends a ton of time searching for products that not only treat their dry and brittle hair but also helps them to retain length and moisture. The Holy Grail Collection features a line of products that not only provide long lasting hydration and moisture for days at a time but it also helps naturals reduce the amount of hours it takes to wash their hair each week. Our products help Type 4 Naturals to grow longer hair by retaining their length through moisturized strands.

Our products are also non-toxic and free of sulfates, silicones, parabens, mineral oil, phthalates, paraffins, and coconut oil.  We produce products that are not harmful to your health. Our products are handmade with love, great care, and a whole lot of faith! We are a cruelty free company and do not test on animals. All of our products begin with testing on our Founder’s hair before it is sent to others for additional feedback. We take pride in producing products that fill the void in the market based on consumer’s needs.

Though our Holy Grail Collection is geared towards Type 4 Naturals, our products can be used by all naturals. We decided to market it specifically for Type 4 hair to fill the void on the market with a lack of representation for this group.

Our Motto: “Faith is the substance of things hoped for and evidence of things not seen –Hebrew 11:1”. So, if your desire is to have stronger, longer, fuller, or healthier hair then use quality products, give your hair the care that it needs, believe, and then watch it flourish.


  • To treat our customers with the utmost respect
  • To use only the best ingredients
  • To offer a faith-filled experience
  • To offer quality products based on consumer needs


LOVE/RESPECT:  Treat others like you’d want to be treated.

SERVANT’S HEART:  Lead with what people need.

EXCELLENCE:  Do great things with the gifts you’ve been given.

COURAGE:  Learn, improve, and boldly drive change that matters.

FUN:  Work hard, laugh often.

TEAM:  Together, we’re better.

INTEGRITY: Be who you are and live up to your commitment.

Our Purpose: To glorify and honor God by encouraging women to know that their beauty is found within Him.

Our Mission: To encourage women to embrace their natural beauty. To inspire, instill confidence, and empower women around the world through our brand’s actions and products. To inspire moments of hope and faithimism by creating great content and making a positive difference within our public and online communities.

Our Motto: Faith is the substance of things hoped for, evidence of things unseen! - Hebrews 11:1

Our Tagline: Faith it Til’ You Make it!