Ingredients

Backed by research.

We are committed to providing hair care products that are not only effective but also safe and beneficial for your hair and scalp. Our formulations are crafted using high-quality natural ingredients, each selected based on scientific research and evidence of their effectiveness. Below, we highlight some of the key ingredients in our products and the research that supports their use:
Person Image
Water

Hydrates hair and acts as a solvent for other ingredients.

Shea Butter

Deeply moisturizes, nourishes, and softens hair.

Aloe Vera

Soothes the scalp, conditions hair, and promotes hair growth.

Cetearyl Alcohol

Acts as an emulsifier and thickener, providing smooth texture to hair products.

Cupuacu Butter

Moisturizes and repairs dry, damaged hair

Sunflower Seed Oil

Conditions hair, adds shine, and helps retain moisture.

Babassu Seed Oil

Moisturizes and strengthens hair, improving elasticity.

Kukui Nut Oil

Hydrates and adds shine, protecting hair from environmental damage

Baobab Seed Oil

Nourishes hair, improves elasticity, and adds shine.

Castor Seed Oil

Promotes hair growth, thickens hair, and prevents breakage.

Slippery Elm

Soothes the scalp, reduces dryness, and improves hair manageability.

Phthalate-Free Fragrance

Adds a pleasant scent without harmful phthalates.

Stearyl Alcohol

Emulsifies and thickens hair products, providing a smooth texture.

Non-Sulfate Detangling Agent

Detangles hair, reduces frizz, and improves manageability without irritating the scalp.

Rhassoul Clay

Cleanses and detoxifies the scalp, improving hair health.

Bentonite Clay

Detoxifies the scalp, absorbs excess oil, and adds volume to hair.

Kaolin Clay

Gently cleanses the scalp, removes impurities, and improves hair texture.

Glycerin

Attracts moisture to the hair, keeping it hydrated.

Fenugreek Extract

Strengthens hair, promotes growth, and reduces dandruff.

Apricot Oil

Moisturizes and nourishes hair, improving softness and shine.

Marshmallow Root Extract

Soothes the scalp, conditions hair, and improves detangling.

Hibiscus Extract

Promotes hair growth, conditions hair, and adds shine.

Moringa Extract

Nourishes hair, strengthens, and promotes growth.

Neem Extract

Treats scalp conditions, promotes hair growth, and reduces dandruff.

Maltodextrin

Adds volume and texture to hair.

Guar Hydroxypropyltrimonium

Conditions hair, reduces static, and improves manageability.

Gluconolactone & Sodium Benzoate

Preserves the product, preventing microbial growth.

Soybean Oil

Conditions hair, adds shine, and improves hair strength.

Pomegranate Oil

Nourishes and revitalizes hair, promoting healthy growth.

Flaxseed Oil

Moisturizes and strengthens hair, promoting growth and reducing breakage.

Ricinus Communis Oil

Promotes hair growth, thickens hair, and prevents breakage.

Kalahari Melon Oil

Moisturizes and nourishes hair, improving elasticity and shine.

Lemongrass Oil

Cleanses the scalp, strengthens hair follicles, and adds shine.

Peppermint Oil

Stimulates the scalp, promoting hair growth and providing a refreshing sensation.

MSM Powder

Promotes hair growth, strengthens hair, and improves scalp health.

Amla Powder

Strengthens hair, promotes growth, and reduces premature graying.

Biotin

Promotes hair growth, strengthens hair, and improves hair health.

Phenoxyethanol

Preserves the product, preventing microbial growth.

Sorbic Acid

Preserves the product, preventing mold and yeast growth.

Caprylyl Glycol

Moisturizes and conditions the hair, and acts as a preservative booster.