Ameka Coleman is a native of Jackson, MS.  After completion of high school, Ameka attended Mississippi State University and double majored in Biological Sciences/Microbiology with a minor in Psychology. Upon graduating MSU, she attended graduate school at the University of North Texas in Fort Worth, TX and obtained her Masters in Clinical Research. She later pursued her Master’s in Business Administration. Ameka has worked for the Veterans Affairs Hospital and Baylor in Dallas, TX and is currently employed with a CRO as a Clinical Research Associate. She and her family relocated back to the Jackson area in 2016.    

Ameka has been a natural hair enthusiast for years and has always had a burning desire to inspire and encourage women to love the skin they are in. These passions collided and she decided to formulate natural wholesome products with quality ingredients to cater to the natural hair community. Her extensive background in research has helped her tremendously along the way in creating quality natural products and building a business from the ground up.

The main focus of her products is to deliver moisture to the strands which in turn will promote length retention and growth due to the strands being less likely to have breakage. Though her Holy Grail Collection is catered to Type 4 Naturals, the products can be used by all naturals. She decided to market it specifically for Type 4 hair to help fill the void on the market with a lack of representation for this group as she herself is also a Type 4 Natural.

She has two beautiful children (Olivia and Isaiah) and a wonderful husband (Dan). During her spare time she loves to travel, rest, and spend quality time with her family. Her greatest passion in life is serving and helping others. Her favorite verse is Philippians 4:13 and this verse has been the greatest motivation throughout her life.