Our Story

Our Holy Grail Moisture Collection is named for what it delivers: deep, lasting moisture like you’ve never experienced before.

With rich, smooth formulas that glide through your strands like buttercream on cake, moisturizing becomes a moment of care, not a chore.

Across our Holy Grail Moisture, Bless My Strands, and Growth Is What I Do collections, each formula transforms wash days into a more predictable, stress-free routine—infusing your hair with long-lasting moisture, reducing buildup, cutting down detangling time, and aiding in length retention.

That means using less product and saving more energy for everything else life brings.

Every product is powered by high-performing, nourishing ingredients like kukui, baobab, babassu oil, aloe vera, and slippery elm, chosen to hydrate, protect, and strengthen your textured strands!

Our formulas are free of sulfates, silicones, parabens, mineral oil, phthalates, and paraffins because your hair deserves clean, effective care without compromise.

We also leave out pure coconut oil, offering gentler alternatives for those whose strands need something different.

We believe in putting hair health first, styling second—because strong, nourished strands are always in style.

“Faith is the substance of things hoped for and evidence of things not seen."–Hebrew 11:1

If your desire is to have stronger, longer, fuller, or healthier hair then use quality products, give your hair the consistent care that it needs, believe, and then watch it flourish.

Strands of Faith isn't just a hair care brand, it's a holistic beauty experience that prioritizes mental wellness and self-love.

Our Founder Ameka knows firsthand the power of faith in overcoming adversity and SOF is a testament to her belief in the transformative impact of faith.

With Strands of Faith, you're not just getting quality hair care products, you're joining a community that values inner strength and resilience even more than outer beauty.

We care about your mental wellness just as much as we care about your strands because both deserve intention and love.

Life is a Faith journey! Always remember to #KEEPTHEFAITH

Sometimes, what we create becomes more than a product, it becomes part of someone’s healing. This story from our customer @Iamlydiaelle reminds us how deeply a small act of faith can grow into something bigger.

“🌱This was a moment. I got this mustard seed this past week from @strandsoffaith and this morning when I woke up I was in my feelings. I was trying to push through some of the weight and decided to go for a walk.

God spoke to me through this mustard seed as it kept reminding me every time I looked at it that my faith - about healing, my faith - about restoration, my faith - about breakthrough, my faith - about love, my faith - about forgiveness, my faith about my life only needed to be 👌🏿 this big for the mountains of uncertainty and stress and worry and doubt and fatigue and loneliness and trauma and disappointment and betrayal and all else that my mind will replay over and over to MOVE. (Matthew 17:20) ☺️

I was so happy every time I held this bottle with the seed in it!  It brought me such joy and hope and delight. Because I believed and I knew that God sent this to me to remind me.  He sent me this seed in this bottle to tell me that His Word will not return to Him void. (Isaiah 55:11)

I put the bottle in my pocket and would take different pictures on my walk and every time I did I smiled SO BIG!

Then when I reached into my pocket I took out the bottle and something dropped out on the street, but I still had the bottle...only to look down and realize it was empty! 😭I was soooooo hurt!  I cried (luckily I had my sunnys on) but I was really heart broken! 💔  I searched EVERY WHERE on the inclined street  trying to find this seed but I could not find it.  As I searched I asked God 'Why would you let this happen?  It was my reminder that I thought you sent me.  You knew how much this meant to me!  You knew how much I needed this moment!  Why?' When I finally came to accept 💆🏿‍♀️that I would not find the seed I, still talking to God, said 'ok God if I can't find the seed then let me at least find the lesson.' ...and then God said this, 💝, "The seed was sent to you to show you and remind you of #faith but it was not sent for you to keep in a bottle.  In a bottle, it only benefits you.  Once you have what you need it must be released and shared. Then it will grow and produce MORE SEEDS. 🌳 I didn't need you to keep the seed...I needed you to plant it."

-Iamlydiaelle