Our Story

Our products were created to take the unpredictability out of your hair care routine. Life is unpredictable. We get it! What shouldn’t be unpredictable is the outcome of your hair routine which should be moisturized, hydrated, and healthy poppin hair! 

Let us make life predictable for you with our Holy Grail Collection. This Collection is formulated to instill moisture into your strands for days at a time decreasing your need to use more product which limits product build up.

Our slippery ingredients make wash day a breeze and cut down on detangling sessions saving you time and money to deal with the more unpredictable things in life. Our line includes quality oils and ingredients such as kukui, baobab, babbasu, aloe vera, and slippery elm. It is also cruelty-free, non-toxic, and free of sulfates, silicones, parabens, mineral oil, phthalates, paraffins, coconut oil, and made with a whole lot of faith!

OUR STORY

Strands of Faith is a beauty and lifestyle company built upon faith principles. We formulate and create rich, handcrafted, non-toxic products serving multi-cultural hair types with an emphasis on hydrating, revitalizing, and moisturizing the strands to healthy hair.

Our line of products not only provide long lasting hydration and moisture for days at a time but it also helps reduce the amount of hours it takes to wash the hair each week due to minimum product build-up. Our products help naturals to grow longer hair by retaining their length through moisturized strands.

Our products are free of sulfates, silicones, parabens, mineral oil, phthalates, and paraffins. No use of pure coconut oil for those who may be indifferent to it.

We are more than just a beauty brand. We aim to not only focus on making the hair strands healthy but also the soul.

The SOF experience entails encouraging and uplifting men/women to love and embrace their strands just as God made them as He was intentional in doing so. And reminding men/women that they each have a purpose in life.

Our Motto: “Faith is the substance of things hoped for and evidence of things not seen –Hebrew 11:1”.

So, if your desire is to have stronger, longer, fuller, or healthier hair then use quality products, give your hair the care that it needs, believe, and then watch it flourish.

OUR PROMISES:

  • To treat our customers with the utmost respect
  • To use only the best ingredients
  • To offer a faith-filled experience
  • To offer quality products based on consumer needs

OUR VALUES:

LOVE/RESPECT: Treat others like you’d want to be treated.

SERVANT’S HEART: Lead with what people need.

EXCELLENCE: Do great things with the gifts you’ve been given.

COURAGE: Learn, improve, and boldly drive change that matters.

FUN: Work hard, laugh often.

TEAM: Together, we’re better.

INTEGRITY: Be who you are and live up to your commitment.

Our Purpose: To glorify and honor God by encouraging women to know that their beauty is found within Him.

Our Mission: To encourage women to embrace their natural beauty. To inspire, instill confidence, and empower women around the world through our brand’s actions and products. To inspire moments of hope and faithimism by creating great content and making a positive difference within our public and online communities.

Our Motto: SOF is a clean and conscious beauty brand that formulates cruelty free hair products for textured hair to increase moisture and length retention.

Our Tagline: Faith it Til’ You Make it! 

Our Founder: To read about our Founder’s journey to starting the company, click here!