Embrace Your Texture. Believe in You. #KeepTheFaith

Our Story

Let us make life predictable for you with our Holy Grail Collection. This Collection is formulated to instill moisture into your strands for days at a time decreasing your need to use more product which limits product build up.

Our slippery ingredients make wash day a breeze and cut down on detangling sessions saving you time and money to deal with the more unpredictable things in life. Our line includes quality oils and ingredients such as kukui, baobab, babbasu, aloe vera, and slippery elm. It is also cruelty-free, non-toxic, and free of sulfates, silicones, parabens, mineral oil, phthalates, paraffins, coconut oil, and made with a whole lot of faith!


Strands of Faith is a beauty and lifestyle company built upon faith principles. We formulate and create rich, handcrafted, non-toxic products serving multicultural and textured hair types with an emphasis on hydrating, revitalizing, and moisturizing the strands to healthy hair.

Our line of products not only provide long lasting hydration and moisture for days at a time but it also helps reduce the amount of hours it takes to wash the hair each week due to minimum product build-up. Our products help naturals to grow longer hair by retaining their length through moisturized strands.

Our products are free of sulfates, silicones, parabens, mineral oil, phthalates, and paraffins. No use of pure coconut oil for those who may be indifferent to it.

We are more than just a beauty brand. We aim to not only focus on making the hair strands healthy but also the soul.

The SOF experience entails encouraging and uplifting men/women to love and embrace their strands just as God made them as He was intentional in doing so. And reminding men/women that they each have a purpose in life.

Our Motto: “Faith is the substance of things hoped for and evidence of things not seen –Hebrew 11:1”.

So, if your desire is to have stronger, longer, fuller, or healthier hair then use quality products, give your hair the care that it needs, believe, and then watch it flourish.

SOF also has a sustainability focus with giving back to local Non-profit in the form of monetary donations and education to local students. We are on a mission to continue creating high quality clean products and to expand our reach globally.


  • To treat our customers with the utmost respect
  • To use only the best ingredients
  • To offer a faith-filled experience
  • To offer quality products based on consumer needs


LOVE/RESPECT: Treat others like you’d want to be treated.

SERVANT’S HEART: Lead with what people need.

EXCELLENCE: Do great things with the gifts you’ve been given.

COURAGE: Learn, improve, and boldly drive change that matters.

FUN: Work hard, laugh often.

TEAM: Together, we’re better.

INTEGRITY: Be who you are and live up to your commitment.


Our Purpose: To encourage women to boldly walk in their faith and to know that their beauty is found within.

Our Mission: To encourage women to embrace their natural beauty and to inspire, instill confidence, and empower women around the world through our brand’s actions and products as well as inspiring moments of hope and faithimism by creating great content and making a positive difference within our public and online communities.

Our Motto: #KeepTheFaith

Our Tagline: Nourish. Restore. Refresh. Faithfully!


In Summary: SOF is a clean beauty brand curated and formulated with cruelty free rich ayurvedic and botanical ingredients to nourish, restore, and refresh textured strands while increasing moisture-length retention and overall healthy hair and scalp.

Our Founder: To read about our Founder’s journey to starting the company, click here!